We give you a tool to measure your marketing activity

INSPECTION

In the private health sector modern technological solutions one play a more prominent role, especially in the area of communication with patients. In parallel with technological developments the use of online marketing strategies and Key words becomes for the success of the health institution.

Compared to traditional marketing, the moving to the online space is an exciting challenge. Tried and tested offline methods may not work in the same way in the digital world. The dynamic evolution of online marketing requires new benchmarks and monitoring methods, which are essential for measuring the success of marketing activities.

A real life example: The marketing team at a private clinic sets up a new online campaign and analyses its effectiveness using Google Analytics. They set the right UTM parameters to accurately track website visits and conversions related to the campaign. The analysis shows which ad formats and content are attracting the most new patient sign-ups, allowing further refinements to be made to the ads and strategies.

OPERATION

• After setting the UTM data, you can accurately can be made traceablewhere the traffic is coming from, through which advertising medium, as part of which campaign and for which specific content. In this way detailed picture available on the performance of campaigns.

• Insight into the behaviour of visitors to their website. This includes tracking the path of visitors within the website, the analysis of conversions, and the identification of users' points of interest.

• Based on data and analysis, we regularly can be refined and optimised the marketing campaign.

• The data collected can be used to fully can be analysed at patients' online activities and preferences, which allows you to fine-tune their services and tailor the content of their sites to patients' needs.

FEATURES

• UTM parameters with the help of exactly traceablewhich ads, sources or campaigns generate the traffic and conversions.

• Google Analytics 4 integration to gain a deeper insight into the user behaviour, allowing the visitor interaction, reservations and patterns of behaviour a detailed analysis of.

• Allows you to A-B testing follow up

ADVANTAGES

• Through data analysis can be refined and optimised marketing campaigns, increasing accuracy and efficiency.

• Targeted advertising using follow-up results can significantly increase revenue, without increasing marketing costs

• Using the UTM parameters and GA4 integration for deeper gain insight into patient preferences, which allows you to personalise and improve your advertising campaigns.

CONTACT

If you have any questions about the new function, please contact us!